What lies ahead for the
optometric industry in the U.S.?
Data shows that independent optometry faces major challenges that have negatively impacted similar industries such as independent pharmacies and bookstores. Concerns include:
- Competition from mass retailers that benefit from large marketing budgets
- Increased consumer adoption of online purchasing
- Consumer desire for greater price transparency and value
- Shifts toward a more efficient retail environment
Are you prepared for the changing dynamics?
Now is the time for independent optometrists to come together, discuss the evolution of the industry and plot strategies for success in the age of independent optometry.
Want to learn more? Join the conversation.